Stitch Fix Stock is Suddenly Hot. Here's Why.
Stitch Fix shares have suddenly surged, and the stock is now up more than 40% since its post-earnings slide. In its Prime Day announcement on Sept. 28, Amazon (NASDAQ: AMZN) included a note on a new personal shopping service. The service complements Amazon's original personal shopper service for women, which was launched in 2019, and though the news may have seemed like a threat to Stitch Fix, shares of the personal styling leader actually jumped 4.8% the day of the announcement, and continued to rally from there.
