Stitch Fix Stock is Suddenly Hot. Here's Why.

Jeremy Bowman, The Motley Fool
·5 min read
Stitch Fix Stock is Suddenly Hot. Here's Why.
Stitch Fix Stock is Suddenly Hot. Here's Why.

Stitch Fix shares have suddenly surged, and the stock is now up more than 40% since its post-earnings slide. In its Prime Day announcement on Sept. 28, Amazon (NASDAQ: AMZN) included a note on a new personal shopping service. The service complements Amazon's original personal shopper service for women, which was launched in 2019, and though the news may have seemed like a threat to Stitch Fix, shares of the personal styling leader actually jumped 4.8% the day of the announcement, and continued to rally from there.