KFC's 'Finger Lickin' Good' Tagline Put on Hiatus Due to Coronavirus

KFC has decided encouraging consumers to lick their fingers in the age of the coronavirus might not be the best marketing angle. Brands (NYSE: YUM) fried chicken chain announced Monday it will pause its famous "Finger Lickin' Good" advertising around the world. KFC first used the iconic slogan 64 years ago, reportedly the result of a brainstorm of one of the chain's franchisees, but decided the phrase "doesn't feel quite right" during the pandemic.