DraftKings Signs Exclusive Sponsorship Deal With New York Giants

With the start of the National Football League (NFL) season, DraftKings (NASDAQ: DKNG) is trying to run more sponsorship plays. On Wednesday the company announced that it has signed an exclusive, multi-year deal to be the "Official Sports Betting, iGaming and Daily Fantasy" partner for the New York Giants, one of the league's more popular and long-standing teams. Under the terms of the arrangement, DraftKings will have the right to use official Giants logos and trademarks.