Why Shares of Etsy Soared Higher in June

The company has emerged as one of the retail winners during the COVID-19 pandemic, and Wall Street is convinced first-time shoppers are likely to make visits to Etsy a part of their regular routine. It's too simple to say all of Etsy's recent success comes down to a single product, but without doubt face masks are a big part of the reason investors have warmed to the company of late. Etsy shot higher in June as Wall Street analysts took notice and began to believe the Etsy surge was not a one-time event.