How Amitabh Bachchan helped a south Indian jewellery chain become a national success

How Amitabh Bachchan helped a south Indian jewellery chain become a national success

In 2012, Kalyanaraman (TS Kalyanaraman, chairman of Kalyan Jewellers) readied a war chest of Rs90 crore ($14.1 million) to launch a marketing campaign that would take the company beyond the southern markets. It was not an easy decision. His cousin Anantharaman recounts his conversation with Kalyanaraman about this. “We were in Kenya for my nephew’s…