In Snowflake's Wake, Unity Preps a Unique Debut
"No, higher," Elon Musk told investment bankers ahead of Tesla's (NASDAQ: TSLA) IPO in 2010, balking at the $15 offering price that they recommended. Most company executives defer to the bankers that they've hired when it comes to valuation matters, but Musk needed as much capital as possible to fund the electric-car maker's burgeoning operations. The eccentric billionaire insisted on an offering price of $17, threatening to call off the deal unless he got his way -- and won.
