Prada’s new designer is tailoring clothes for Zoom

Prada’s new designer is tailoring clothes for Zoom

From the rise of digital custom fittings to clothing subscription services to the Hermés Apple Watch, fashion and technology are pushing each other forward. The highly anticipated debut of Raf Simons’ first clothing collection as Prada’s co-creative director—which New York Times fashion critic Vanessa Friedman singled out as “possibly the most anticipated show of the whole season”—pushed that relationship even further this week. Over the last decade and a half, Raf Simons has hopped from a celebrated run designing at Jil Sander to stints at Christian Dior and Calvin Klein, all the while juggling an eponymous label where he developed highly sought-after garments that mix military themes with a penchant for graphic and text-heavy designs.