McDonald's Has a New Sandwich; History Says Nobody Will Buy It

McDonald's Has a New Sandwich; History Says Nobody Will Buy It
·3 min read

McDonald's wants customers who care about healthy eating, and it wants options for its existing customers when they want a meal that's healthier than a Big Mac or a 10-piece Chicken McNuggets. The business logic for this makes sense -- some people want to eat healthy food -- but the reality has never proven that anyone wants healthy choices from McDonald's. McPlant might be different, but the fast-food giant has gone down this road before and the ending has always been the same. McDonald's dropped all of its salads during the pandemic.

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