Ryan Lochte loses all four endorsements after Rio controversy

Speedo, Gentle Hair Removal and Airweave -- terminated their deals with the swimmer, while Ralph Lauren said it wouldn't renew its deal that ran through the 2016 Olympics. Speedo, which signed Lochte to a 10-year deal in 2006, said in a statement that it would end its relationship with the decorated swimmer, who has won 12 Olympic medals, including six golds, while wearing its products. "While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has long stood for," the company said in a statement.