William Shatner’s recipe for staying young? Keep hustling

William Shatner’s recipe for staying young? Keep hustling
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Don DiCostanzo, the CEO of electric bike company Pedego, told me an entertaining story about how his company teamed up with William Shatner—once Star Trek’s Captain Kirk, and now the world’s oldest astronaut. About 10 years ago, DiCostanzo recalls, Shatner came into a company showroom looking for a bike. Pedego power-assisted bikes then cost about $3,000, but Shatner wanted to know if the company would do him a deal.

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