Why in the world is Amazon opening a hair salon?

Why in the world is Amazon opening a hair salon?

Amazon is opening a new two-floor hair salon spanning more than 1,500 square feet in London’s Spitalfields neighborhood, known for upscale fashion boutiques and cocktail bars. Amazon made clear in a press release it has no plans to open other locations. Instead, Amazon Salon will allow the company to indulge in one of its favorite pastimes—testing technology in real life—and the ultimate customer may not even be the general public but the beauty industry.