Ubisoft Is Taking a Page Out of Activision Blizzard's Playbook

Ubisoft Is Taking a Page Out of Activision Blizzard's Playbook
·2 min read

Ubisoft (OTC: UBSFY) published fourth-quarter earnings and discussed its results and outlook in a conference call on Tuesday. CFO Frederick Duguet stated that the company is moving away from the big-budget, triple-A games model that has typically meant aiming to deliver three or four major releases each year. Instead, Ubisoft will focus more on the free-to-play (F2P) market, a move that mirrors initiatives from industry rival Activision Blizzard (NASDAQ: ATVI).

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