HBO Max Is Gaining Ground, But It Still Has Work to Do

HBO Max Is Gaining Ground, But It Still Has Work to Do
Adam Levy, The Motley Fool
·4 min read

Since launching HBO Max in May, AT&T (NYSE: T) has struggled to attract subscribers or even convince existing HBO subscribers to activate their account on the HBO Max app. As of early December, just 12.6 million of the 34 million or so eligible accounts had activated the new streaming service. The Christmas debut of Wonder Woman 1984 and the promise of more blockbuster releases in 2021 may have spurred more activations, but AT&T and HBO Max still have their work cut out for them.