Facebook becomes Meta in rebranding seen as ‘an attempt at distraction’

Facebook becomes Meta in rebranding seen as ‘an attempt at distraction’
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Meta is the new name for Facebook Inc. The change, announced Thursday by Facebook (FB) founder and Chief Executive Mark Zuckerberg, relegates Facebook to one of the company’s three major platforms — which also includes Instagram and WhatsApp — rather than the overarching brand amid whistleblower revelations and regulator recriminations. Meta doesn’t exactly roll off the tongue, but Zuckerberg & Co. hope it helps rebrand the beleaguered company and reposition it as a metaverse player.

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