Facebook’s name change is not enough to fix its reputation

Is Mark Zuckerberg hitting the panic button by changing Facebook’s name, as is widely expected? Facebook is building a “metaverse”—a term coined by sci-fi novelist Neal Stephenson, referring to a virtual world people escape to from a dystopian, real world. As it designs this ecosystem beyond social media, Facebook wants a new name that captures its growing ambitions, the Verge reported last week.