Sticking with your Medicare plan this open enrollment season? You could pay a hefty price.

Sticking with your Medicare plan this open enrollment season? You could pay a hefty price.

Medicare’s annual open enrollment period begins on Oct. 15 and ends on Dec. 7. More than seven in 10 Medicare beneficiaries did not even compare plans during this period in 2018, according to the Kaiser Family Foundation, a nonprofit group focused on health policy. Many times, it’s because making the change — or just reviewing the options — can be overwhelming, said Dave Francis, chief executive officer and co-founder of Healthpilot, a company whose services include automated and personalized Medicare plan recommendations.