Dollar General outlines plans to aggressively expand its upscale store concept

Dollar General outlines plans to aggressively expand its upscale store concept
·2 min read

Dollar General has announced plans to accelerate growth of the more upscale store concept it launched in late 2020, with approximately 1,000 new PopShelf openings planned in the next three years. PopShelf offers products like housewares, home décor, health and beauty products and games and electronics, including crossover assortment of Dollar General’s private brands, seasonal specials and limited-time items. CEO Todd Vasos said Dollar General plans to nearly triple its PopShelf store count, currently at 30, over the next year, because of the concept’s “sustained and positive performance.”

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