Footwear’s Trendy Comeback: Retail

Footwear’s Trendy Comeback: Retail

In recent years, DTC, or direct to consumer, became a popular buzzword for footwear and apparel brands. Trimming out wholesale middlemen offered the promise of higher margins and direct relationships with customers. Nike Adidas and Under Armour all started pulling sneakers off retailers’ shelves in favor of selling through their own website or stores.