How Spotify plans to challenge YouTube’s video podcasting supremacy

This week, Spotify began a broad rollout of video podcasts on its service, adding a range of new, high-profile video podcasts, as well as opening the option to publish video podcasts to smaller podcasters. The effort may help the company chip away at YouTube, whose 17-year domination of video streaming is buttressed by a wide array of popular video podcasts. Frequent Spotify users are likely aware that certain podcasts like The Joe Rogan Experience and Higher Learning with Van Lathan and Rachel Lindsay (both Spotify-exclusive shows) are already available as video podcasts on its platform.