How Roku Finally Got a Deal Done for Peacock

How Roku Finally Got a Deal Done for Peacock

Two months after its initial launch, Comcast's (NASDAQ: CMCSA) Peacock is finally available on Roku (NASDAQ: ROKU) devices. The deal came shortly after Comcast's NBCUniversal threatened to remove all of its TV Everywhere apps from Roku's channel store, sparking a new round of negotiations. The market clearly believes Roku got the better end of the deal, sending shares 17% higher after the announcement.