Impossible Foods Launches Major Canadian Grocery and Home Delivery Alliance

Plant-based-meat maker Impossible Foods, continuing its market share race with its chief rival Beyond Meat (NASDAQ: BYND) and other faux meat manufacturers, announced Monday it has forged a new partnership with Canadian supermarket chain Sobeys. Owned by Empire Company Limited, Sobeys is the second-largest grocery retailer in Canada, with approximately 1,500 outlets, 600 of which will start carrying Impossible Burger this week. The Impossible Burger plant-based patties will go on sale both on physical store shelves at Sobeys locations and through Sobeys' Voila grocery delivery service, according to the press release.