Walmart Aims to Capture Market Share With New Private-Label Clothing Line

Walmart Aims to Capture Market Share With New Private-Label Clothing Line

Walmart (NYSE: WMT) is looking to reach disaffected consumers by launching a new, private-label clothing brand called Free Assembly. As shoppers abandon many mall-based department stores such as J.C. Penney (OTC: JCPN.Q) and Macy's (NYSE: M), the retailer is hoping to lure them in with modern styling at prices ranging from $9 to $45. The brand will be available beginning today at 250 Walmart stores and on its website.