Nike went after Satan, but not Jesus

Nike was not happy to learn that MSCHF, a team of product designers based in Brooklyn, used one of its existing sneaker styles to create what the group has dubbed “Satan Shoes” in collaboration with rapper Lil Nas X. The shoes are black Air Max 97s that MSCHF customized without Nike’s involvement, attaching a bronze pentagram at the laces, adding red embroidery, and injecting ink and “1 drop human blood” into the sneaker’s sole, according to MSCHF’s website, which put 666 pairs up for sale at $1,018 each. Yesterday Nike filed a lawsuit against the company for trademark infringement and dilution, which is more action than it apparently took in 2019, when MSCHF released its notorious “Jesus Shoes”—customized white Air Max 97s with soles containing water from the Jordan River that MSCHF had blessed by a priest.