Amazon's Twitch Regains Its Top Star After Mixer's Collapse

Amazon's Twitch Regains Its Top Star After Mixer's Collapse

Last August, Tyler "Ninja" Blevins, the top game streamer on Amazon's (NASDAQ: AMZN) Twitch, abruptly announced he would switch over to Microsoft's (NASDAQ: MSFT) competing platform Mixer. The terms of the deal weren't made public, but The Verge's Tom Warren claimed Microsoft paid up to $50 million to secure Ninja as an exclusive streamer. At the time of the switch, Ninja's Twitch account had over 14 million followers and an average of 40,000 weekly viewers.