Twitter's Still Losing Digital Advertising Market Share

After activist investing firm Elliott Management built a 4% stake in Twitter (NYSE: TWTR), it called for CEO Jack Dorsey to step down from his current position. Dorsey and Elliott struck a deal, however, that Dorsey could stay if he could grow Twitter's monetizable daily active users (mDAU) by 20% and produce accelerating revenue growth. The key goal was to take a greater share of the digital advertising market.