Peloton Is Launching a Video Game. Is This a Smart Move?

Last week, connected fitness company Peloton Interactive (NASDAQ: PTON) announced the forthcoming release of Lanebreak, an in-app video game users can play on its well-known exercise bike. Gamifying the Peloton experience could help the company keep users on its platform longer and attract new users who prefer a gamified experience over a traditional instructor-led class format. In fact, some would argue this move is necessary to keep Peloton ahead of the competition, and here's why.