How Nike Is Positioning For a Big Comeback Beyond Coronavirus

Shares of Nike (NYSE: NKE) have rebounded since the lows in March, currently up 5% year to date. At one point, the stock had lost more than a third of its value, but the reopening of stores and optimism about a comeback next year has investors feeling much better about Nike's business. While near-term pressures on the consumer will likely weigh on revenue growth, Nike is centering its business around digital channels to position for growth beyond the crisis.