Better Buy: Activision Blizzard vs. Apple

Better Buy: Activision Blizzard vs. Apple

While Activision Blizzard makes some of the most popular games in interactive entertainment, Apple is one of the most valuable brands in the world, with a massive user base that is increasingly spending money on apps and other services. One thing Activision Blizzard has in common with Apple is that it is focused on turning its product (games) into a service, much like Apple is pushing the people who own its devices to spend money on subscription services. For Activision, the benefit of this strategy is less dependence on releasing a new game and hoping that it will be a hit.