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It was an era where an Oscar-winning movie star like Matt Damon could star in an expensive advertisement for Crypto.com , and the internet would, in a rare moment of unity, decide that was good and cool. Damon's commercial spot for Crypto.com, which debuted in early January in movie theaters and later played during the Super Bowl, was roundly mocked on Twitter at the time. Half a year later, the value of cryptocurrency and related ephemera such as NFTs have plummeted from what now looks like a peak of $3 trillion dollars in November. The crypto market, in total, has lost more than $2 trillion as of this week, and there's no sign that the bleeding will stop any time soon.