Abercrombie & Fitch is Trying to Grow Up

Abercrombie & Fitch is Trying to Grow Up
·3 min read

The ripped denim skirt, the pastel polo with the moose logo and, of course, the shopping bag with the photograph of a very toned male model — at its heyday in the mid- to late-2000s, all these Abercrombie & Fitch staples could be seen on the teens at any suburban shopping mall. With the youngest millennial now 25 or 26, this audience may have also definitively moved on to other brands and more adult clothing aesthetics.