How Spotify Can Lead the Podcast Market

Brett Schafer, The Motley Fool
·5 min read
How Spotify Can Lead the Podcast Market
How Spotify Can Lead the Podcast Market

Spotify (NYSE: SPOT), known for popularizing music streaming, launched its podcast feature back in 2015 and has quickly gained market share ever since. Spotify has set itself up to lead the podcast market by investing in exclusive content, empowering show creators, and creating a dynamic ad market that will help it capture the majority of dollars flowing through the industry. The music streaming service is branching out with a big bet on podcasts.