Roku and Walmart: Is This Partnership a Big Deal?

·3 min read

Streaming platform Roku (NASDAQ: ROKU) and retail giant Walmart (NYSE: WMT) recently announced a partnership to bring interactive ads to Roku users. Wall Street isn't giving Roku much fanfare; the stock has fallen 13% over the past month. It will target you with ads for products you're likely to want, based on the first-party data Roku collects from you.