In Energy Drinks, Is Celsius the David to Monster's Goliath?

In Energy Drinks, Is Celsius the David to Monster's Goliath?
Rhian Hunt, The Motley Fool

A relatively small but plucky contender in the beverage market, Celsius Holdings (NASDAQ: CELH), has enjoyed red-hot growth since early May, when its share price started climbing before rocketing up at the start of August following a positive earnings report. Making a real splash in a market usually dominated by established giants like Monster Beverage (NASDAQ: MNST), Celsius has slurped up stock market gains, putting its shares at a multiple of approximately 5 times revenue and 100 times its current profits. The question remains whether Celsius can grow into its optimistic stock valuation and then keep climbing, or if its gains are all fizz and no substance.