Rover’s global growth will depend on where pets are considered family

Rover’s global growth will depend on where pets are considered family

Like a lot of successful startups, Rover—an app for booking pet sitters and dog walkers—has a plan for its international expansion. If people in a country consider pets part of their families, that’s a potential market for Rover, CEO Aaron Easterly said. “It’s where they are with their relationship with pets,” he said.