Coca-Cola Retiring Storied Tab, Other Products in Brand Cull

Coca-Cola Retiring Storied Tab, Other Products in Brand Cull

Coca-Cola's (NYSE: KO) first diet soda, once a hugely popular product, will soon belong to history. As part of a reorganization of its business that includes reducing its large brand portfolio, the company will stop manufacturing Tab, according to an article published Friday in The Wall Street Journal. Earlier this year, Coca-Cola revealed that it aimed to cut loose more than 50% of its 500 brands.