3 Reasons Why Amazon's Prime Day Could Be the Biggest Ever This Year

3 Reasons Why Amazon's Prime Day Could Be the Biggest Ever This Year

Amazon's (NASDAQ: AMZN) annual Prime Day event has continually grown larger and larger every year. What started out as just one day of sales on its website has grown to a full 48-hour sales event -- on Oct. 13-14 this year -- that has spurred Amazon's biggest competitors to launch their own online sales events over the same period, just to keep up. Last year the company sold more than 175 million items during the event to shoppers across 18 countries, it sold hundreds of thousands of Amazon devices for kids, and it made an estimated $7 billion in sales.