The massive Indian creator universe that was lost with the TikTok ban
When the Indian government banned TikTok on June 29, hundreds of thousands of Indian content-creators had the rug pulled out from under their feet. The number of Indian TikTok influencers—those with more than a thousand followers on the short-form video platform—was only second to those from the US, according to a July 11 report by social media analytics firm HypeAuditor. Of the over 3.1 million TikTok influencers that HypeAuditor analysed, more than 241,000 hailed from India.