Quicken Loans officially changes its name to Rocket Mortgage

Quicken Loans officially changes its name to Rocket Mortgage
·2 min read

The country’s largest mortgage lender is officially rebranding as Rocket Mortgage on July 31. The name change will align the lender with the other subsidiaries of Rocket Companies (RKT) their holding company that went public last year. “With this official name change, we will have a consistent brand that is synonymous with innovation and excellence,” said Jay Farner, CEO of both Rocket Mortgage and Rocket Cos. The company also owns auto financer Rocket Auto and personal loans company Rocket Loans, among other subsidiaries.

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