GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

GM files to trademark 'Cavalier' and 'Chevrolet Cavalier.' Again.

Know what's crazier than finding out on April 1 that General Motors filed trademark applications for "Cavalier" and "Chevrolet Cavalier?" Finding out that this is the second time GM has done so in 3.5 years. GM let those first requests lapse before approval, but now the carmaker's back at the same window lodging the same request. In 2005, Chevrolet replaced the Cavalier with the Cobalt.