How Peloton Is About to Suck the Air Out of the Interactive Home Fitness Industry
Peloton Interactive (NASDAQ: PTON) is making big moves that are likely to significantly change the interactive home fitness industry. On Sept. 8, Peloton introduced a new, more expensive Bike+ and dropped the price of the existing Bike by $350 to $1,895. Peloton's management has been telegraphing this strategy of bringing down the price points of its hardware, thereby making entry into the Peloton ecosystem more affordable.
