Does Yeti Holdings Have Staying Power?

Does Yeti Holdings Have Staying Power?

Here are a few things Yeti is doing to continue growing its business and increasing its staying power. Over the past few years, Yeti has transitioned from selling its products wholesale through big-box retailers to going direct to consumer (DTC) through wholly owned retail channels. In 2015, 92% of the company's sales were wholesale, with only 8% DTC, but over the trailing 12 months ending in September 2020, 51% of total sales were from DTC.