Microsoft Advertising to treat phrase match the same way Google Ads does
The new treatment will begin in mid-May. Please visit Search Engine Land for the full article.
Recommended Stories
Yahoo SportsFormer NBA guard Darius Morris dies at 33
Former NBA guard Darius Morris has died at the age of 33. He played for five teams during his four NBA seasons. Morris played college basketball at Michigan.
- Yahoo Sports
Timberwolves coach Chris Finch calls Jamal Murray's heat-pack toss on court 'inexcusable and dangerous'
Murray made a bad night on the court worse during a moment of frustration on the bench.
- Yahoo Finance
The FDIC change that leaves wealthy bank depositors with less protection
Affluent Americans may want to double-check how much of their bank deposits are protected by government-backed insurance. The rules governing trust accounts just changed.
- Yahoo Sports
Phil Mickelson on the majors: 'What if none of the LIV players played?'
Phil Mickelson hints that big changes could be coming to LIV Golf's rosters, and the majors will need to pay attention.
- Yahoo Sports
Heat's Pat Riley unhappy with Jimmy Butler's remarks on Celtics and Knicks, implies he needs to play more
Miami Heat president Pat Riley rebuked comments Jimmy Butler made about the Boston Celtics and New York Knicks, while also implying that his star needs to play more.
- Yahoo Sports
Blockbuster May trade by Padres, MVP Ohtani has arrived, Willie Mays’ 93rd birthday & weekend recap
Jake Mintz & Jordan Shusterman discuss the Padres-Marlins trade that sent Luis Arraez to San Diego, as well as recap all the action from this weekend in baseball and send birthday wishes to hall-of-famer Willie Mays.
- Yahoo Sports
NBA playoffs: Officials admit they flubbed critical kick-ball call in controversial final minute of Pacers-Knicks
Tuesday's last-2-minute report should be interesting.
- Yahoo Finance
Social Security just passed Medicare as the government's most pressing insolvency risk
An annual government report offered a glimmer of good news for Social Security and a jolt of good news for Medicare even as both programs continue to be on pace to run dry next decade.
- Yahoo Sports
No one was airing Angel Reese and Kamilla Cardoso's WNBA preseason debuts, so an X user livestreamed it
The quality was choppy, but it was better than what the WNBA had.
- Yahoo Sports
The Scorecard: Andy Pages looks set to go down as one of the best fantasy baseball waiver wire pickups of 2024
Fantasy baseball analyst Dalton Del Don delivers his latest batch of hot takes as we enter Week 6 of the season.
- Yahoo Sports
NFL Power Rankings, draft edition: Did Patriots fix their offensive issues?
Which teams did the best in the NFL Draft?
- Yahoo Sports
The best RBs for 2024 fantasy football according to our analysts
The Yahoo Fantasy football analysts reveal their first running back rankings for the 2024 NFL season.
- Yahoo Sports
2024 NFL Draft grades: Denver Broncos earn one of our lowest grades mostly due to one pick
Yahoo Sports' Charles McDonald breaks down the Broncos' 2024 draft.
- Yahoo Sports
Sky rookie, No. 3 WNBA pick Kamilla Cardoso out at least 4-6 weeks with shoulder injury
Cardoso led South Carolina to a national championship, then became the third pick in last month's WNBA Draft by Chicago.
- Yahoo Sports
Formula 1: Miami Grand Prix sends cease and desist letter to prevent Donald Trump fundraiser during race
Race organizers say they'll revoke a Trump fundraiser's suite license if he holds an event for the former president on Sunday at the race.
- Yahoo Sports
Kyle Larson beats Chris Buescher at Kansas in closest finish in NASCAR history
Larson won by 0.001 seconds.
- Yahoo Sports
2024 NBA offseason previews: Teams' needs, free agents, draft picks, cap space and more
The 2023-024 NBA season isn't yet over. A number of teams are still dreaming of championship glory. But for those that have been bounced from the playoffs, it's time to reassess and re-evaluate for next season.
- Yahoo Sports
Victor Wembanyama wins NBA Rookie of the Year via unanimous vote after delivering on unprecedented hype
Victor Wembanyama did everything for the Spurs as a rookie.
- Autoblog
Edmunds bought a Fisker Ocean, warns others not to make the same mistake
Edmunds bought a Fisker Ocean and details the highs and lows of ownership while warning others not to make the same mistake.
- Yahoo Sports
Timberwolves' Rudy Gobert out for Game 2 vs. Nuggets due to birth of his child; Jamal Murray to play
Rudy Gobert may not play due to the birth of his first child.