Macy's Is Turning 2 Stores Into Fulfillment Centers: Here's Why

Macy's Is Turning 2 Stores Into Fulfillment Centers: Here's Why

Macy's (NYSE: M) has struggled to adapt to customers' changing shopping habits in recent years. This holiday season, the retailer is trying something new: It has turned two of its full-line stores into "Omni Service Centers" that essentially act as mini fulfillment centers. What is Macy's doing?