This design-forward light-up motorcycle helmet is all about visibility and safety

A motorcycle helmet is designed with one main purpose: to protect a human head during the event of a crash. New York City-based designer Joe Doucet thinks we can do better and has created a helmet with a secondary purpose: to prevent crashes from happening in the first place. The Sotera Advanced Helmet incorporates functional design with a smart LED light panel that increases visibility and alerts surrounding drivers of a motorcyclist's status.