Burger King's Menu Goes Big With its New Burger

Burger King's Menu Goes Big With its New Burger
·3 min read

For McDonald's , that's meant classic burgers like the Big Mac and Quarter Pounder, which have been around since the '60s and '70s respectively. Restaurant Brand International's Burger King also captured customer interest with its Whopper when it launched in 1957, which is also the product it's best known for today. McDonald's burgers were still fairly small back in the '50s, and Burger King chose to take the angle of making a bigger burger to appeal to those with larger appetites.