Forget Inflation: Amazon, Walmart, Target Get Good Holiday News

Forget Inflation: Amazon, Walmart, Target Get Good Holiday News

Retailers start discounting earlier and earlier and the holiday shopping period is more of a rolling one starting in October and ending in December. Big-box retailers like Walmart and Target as well as e-commerce giant Amazon have all been competing to get an early start on discounting. With many consumers seeing their dollars stretch shorter distances, they are increasingly waiting for discounts -- or even the perception of a discount -- to buy both holiday presents and the day-to-day items they need.