Is the Worst Over for Booking Holdings?

Is the Worst Over for Booking Holdings?

It's a tough time to be in the travel business. Tourism is hard to sell when there's a deadly virus spreading around the world, and countries themselves have clamped down on international travel to control the pandemic, making it difficult for would-be globetrotters. Not surprisingly, Booking Holdings (NASDAQ: BKNG), the world's most valuable online travel agency, has seen sales fall sharply during the pandemic -- but something surprising has happened to the stock.