TV Networks Are About to Lose a Lot of Ad Revenue

TV Networks Are About to Lose a Lot of Ad Revenue

One such trend is the decline of TV ad spending, which is now thought to have peaked in 2018. TV ad spending could decline by $5 billion from 2019 to 2023, according to estimates from MoffettNathanson analysts. Media companies are quickly moving more content online and launching their own ad-supported streaming services.