Is Amazon Spending Too Much to Grow Prime Memberships?

Is Amazon Spending Too Much to Grow Prime Memberships?

After growing rapidly in 2020 and 2021, Amazon (NASDAQ: AMZN) ended 2022 with 2 million fewer Prime members, according to an estimate from Consumer Intelligence Research Partners, or CIRP. Amazon says the estimate is not accurate and Prime continues to grow. If Prime membership isn't growing like it was in 2020 and 2021, should investors be worried the company is spending too much to cater to its subscribers?