Better Stock-Split Stock to Buy Right Now: Amazon or Alphabet?

Better Stock-Split Stock to Buy Right Now: Amazon or Alphabet?

A stock split is a way for a publicly traded company to alter its share price and outstanding share count without affecting its market cap or operating performance. Enacting a forward stock split is a way companies can make their shares more nominally affordable for retail investors who might not have access to fractional-share investing. More importantly, stock splits are viewed as a positive sign by Wall Street and investors.